Context: The Ministry of Women and Child Development launched PANKHUDI, an integrated digital portal for CSR and partnership facilitation, on 8 January 2026. The portal was inaugurated by Union Minister Annpurna Devi, with participation of senior leadership of the Ministry.
PANKHUDI:
- PANKHUDI is a single-window, technology-enabled digital platform designed to bring together:
- Individuals and NRIs
- NGOs and civil society organisations
- Corporate entities and CSR contributors
- Central and State Government agencies
- It enables structured collaboration in key areas of women and child development such as nutrition, health, Early Childhood Care and Education (ECCE), child protection and rehabilitation, and women’s safety and empowerment.
Objectives and Key Features
- Ease of Doing CSR: Simplifies engagement between private contributors and government through standardised workflows
- Transparency and Accountability:
- Defined approval processes
- Proposal tracking and monitoring
- Mandatory non-cash contributions for financial traceability
- Convergence and Coordination: Provides a common digital interface for voluntary and institutional efforts
- Outcome Orientation: Focuses on measurable social impact rather than fragmented interventions
Alignment with Flagship Missions
- PANKHUDI strengthens implementation of major government programmes:
- Mission Saksham Anganwadi & Poshan 2.0 – nutrition and early childhood development
- Mission Vatsalya – child protection and welfare
- Mission Shakti – women’s safety, protection, and empowerment
- The portal channels CSR and voluntary resources into these missions in a structured and mission-aligned manner.
Governance and Digital Significance
- Reflects the Prime Minister’s vision of technology as a bridge enabling transparency, trust, and participation
- Institutionalises Jan Bhagidari (people’s participation) in social sector governance
- Enhances digital public infrastructure (DPI) in the social welfare domain
Expected Impact
- Improved infrastructure and services across:
- 14 lakh+ Anganwadi Centres
- 5,000 Child Care Institutions
- ~800 One Stop Centres (OSCs)
- 500+ Shakhi Niwas
- 400+ Shakti Sadan
- Better service delivery and ease of living for crores of beneficiaries
- Stronger public-private collaboration in social development
Conclusion
The PANKHUDI portal represents a significant shift from fragmented CSR activities to a coordinated, transparent, and outcome-driven partnership model. By integrating digital governance with social sector priorities, it strengthens India’s institutional capacity to deliver inclusive and sustainable development for women and children, while also enhancing trust and efficiency in government–stakeholder collaboration.